Marketing and Social Media Coordinator
Job Title: Marketing and Social Media Coordinator
Position Type: Full-Time, Non-Exempt (Hourly)
Work Schedule: Monday–Friday, 40 hours/week; occasional evenings and weekends based on ROCK’s needs
Reports to: Chief Operating Officer
Benefits Available:
- Medical, Dental, Vision, and supplemental insurance
- 401(k) plan
- PTO (sick and vacation)
- 11 paid holidays per employee handbook
Education Required: Bachelor’s degree in marketing, Communications, or Business preferred
About ROCK
ROCK, Ride On Center for Kids, a PATH International-accredited center in Georgetown, Texas, provides Equine-Assisted Services to children, adults, and veterans. We are dedicated to enhancing the quality of life through connection with the horse.
Position Summary
We are seeking a dynamic, team-oriented Marketing and Social Media Coordinator to lead and manage public relations, social media, event promotion, and other marketing efforts to advance ROCK’s mission, vision, and values. The successful candidate will collaborate closely with the CEO, Development Director, and other team members, bringing creativity, commitment, and proactive energy to the role.
Key Responsibilities
Social Media
- Manage ROCK’s social media presence on platforms including Facebook, Instagram, LinkedIn, and YouTube to build community and increase stakeholder engagement.
- Develop and schedule content in coordination with the Development Department and other departments’ needs
- Monitor analytics to measure engagement and improve future efforts.
- Actively engage in social media conversations to foster community connection.
Public Relations
- Develop and maintain media contacts within the local community (e.g., publications, radio, TV).
- Collaborate with the Development Team to gather and share impactful ROCK stories across various media.
- Issue press releases as needed and support ROCK tours for community outreach.
Marketing Materials
- Maintain a master list of marketing materials; collaborate on design and development with ROCK’s graphic designer.
- Project manage marketing publications, including brochures, annual reports, and event-related materials.
- Coordinate with the Volunteer Team to ensure materials are restocked and distributed effectively in the community.
- Oversee media production, including coordinating with vendors and producing short videos to highlight ROCK’s impact.
Project Management
- Create and manage a comprehensive marketing calendar, ensuring timely content production and publication.
- Collaborate with team members and vendors for seamless project execution, including bulk mailings.
- Work with the Leadership Team to develop strategic plans and annual marketing goals.
- Analyze marketing performance metrics to identify growth opportunities and optimize future efforts.
- Manage ROCK’s WordPress website, including content updates, event listings, and blog posts.
- Ensure brand consistency across all materials, collaborating with the ROCK Team and graphic designer.
Direct Email Campaigns
- Design and implement direct email marketing campaigns.
Qualifications
Experience and Skills
- Minimum of 3 years in marketing, with nonprofit experience preferred.
- Demonstrated an urgent and proactive approach to completing tasks.
- Strong project management abilities, capable of handling multiple projects and priorities.
- Creative and innovative mindset; skilled in storytelling and brand communication.
- Enthusiastic about ROCK’s mission, with excellent collaboration skills.
- Capable of effective communication with diverse audiences, including executive teams, families, and donors.
- Strong attention to detail, ensuring high-quality standards and organizational consistency.
Technical Skills
- Proficient in social media platforms, trends, and best practices.
- Experience with email marketing platforms like Mailchimp or Constant Contact.
- Intermediate to advanced skills in Adobe Creative Suite (InDesign, Photoshop) and Microsoft Office (Word, PowerPoint, Excel).
- Proficiency in Canva preferred; WordPress and Salesforce experience are a plus.
- Microsoft Teams experience is a plus.
Note: Completion of ROCK Volunteer Training is required.
If you’re passionate about making an impact, enjoy creative collaboration, and are excited to contribute to a mission-driven team, we’d love to hear from you!
PATH Intl. Certified Therapeutic Riding Instructor (CTRI)
Job title: PATH Intl. Certified Therapeutic Riding Instructor (CTRI)
Position Category: Hours: Full Time, 40 hours a week, non-exempt position
Benefits Available: Medical, dental, vision, and additional ancillary benefits available, 401K, PTO, Holidays, and Continuing Education benefits.
Education: High School Diploma required; PATH CTRI required
Position Details: CTRIs will teach between 20-25 participants in a mix of private, semi- private, and group therapeutic riding lessons each week while supervising and providing direction to program volunteers. CTRIs will also assist with program-related activities (such as schooling horses, other equine needs, horse handling/sidewalking, and special events). We are looking for someone with a positive “can-do” attitude, flexibility, teamwork, and attention to detail with a high degree of initiative and problem-solving skills.
Instructor Responsibilities
- Develop effective lesson plans and instruct clients each week to develop horsemanship skills
- Keep daily attendance and notes in Salesforce for each participant according to ROCK procedures
- Create goals for each participant and ensure communication with participant/ parents/caregiver/guardians regarding progress toward each goal at the end of each riding lesson
- Engage participants in lessons to increase goal attainment, motivation, joy, and
- Instruct in summer camps, volunteer training, and other programs/events throughout the year
- Assist with schooling horses both mounted and unmounted, feeding and any other equine needs
- Follow and uphold all PATH and ROCK-approved practices, policies, and procedures
- Mentor instructors in training, interns, and volunteers, as needed
- Consistently communicate with volunteers who are assisting during lessons to keep them engaged and involved in the lesson
- Assist in lessons as needed as a sidewalker or horse handler
- Other duties assigned by the Program Director and the CEO
Preferred Minimum Qualifications/Experience
- 2 years of experience teaching at a PATH accredited facility
- Experience working with children and/or adults with disabilities
- Demonstrate proficiency in horse care and behavior
Special Requirements
- Successfully complete pre-employment background check
- Current certification in CPR and First Aid
- PATH Certified Therapeutic Riding Instructor (CTRI) certification or higher
- Proof of certification required
No Phone Calls, please use the button below to apply.